BODW03

Business of Design Week 2003 builds on the impressive inaugural BODW event, linked to the opening of the Hong Kong Design Centre, in September 2002. At that event the international design community was awakened to Hong Kong’s aspiration to become a design champion.

The core programme of the second BODW takes on the theme "LifeStyleAsia". It includes a series of seminars and forums conducted by illustrious names in design.

LifeStyleAsia appertains to everything we do, from living at home to working in a city, using technology, enjoying entertainment and seeking fulfilling experience. From one of the most vibrant cities in the world, Hong Kong, we travel the world, trade, communicate, eat exquisite food and enjoy our life in Asia. Our senses are excited and minds stimulated.

LifeStyleAsia delves into the creation of innovative excellence. It seeks to explain how our senses are stirred to make decisions which make, or break, companies. It exposes design as a business tool which goes beyond styling and the realization design dominates our life.

There will also be a series of exciting design exhibitions and activities held by affiliated organizations all over town during the week, all under the BODW 2003 banner. The Design for Asia Award will also be launched by the Hong Kong Design Centre in the same week, paying tribute to the high achievers in Business of Design” in the Region over the year past.

BODW will demonstrate to business why design makes a difference.