|
A special highlight of this year's BODW
is the launch of "Design for Asia Award".
This award aims to highlight the outstanding
achievements of companies, for their innovative
and pragmatic use of design that have created
a major impact on our lifestyle. These excellent
examples will become successful business
models for companies who wish to excel in
the Asian markets.
With the advent of the industrial revolution,
products are now mass-produced selling to
every corner of the world. Traditionally,
products are mostly designed in Europe and
America, thus satisfying the lifestyle needs
of the West. However, in recent years considerably
more designs, including product, interior,
apparel and communications designs, have
been designed and produced to meet the specific
requirements of the Asian consumers.
Recent trend in developing good designs
for Asian have improved their quality of
life, making work, living and play more
enjoyable and fun. Good designs have also
heightened our appreciation for the environment
we live in; making us more conscious of
our own existence; and instilling value
into our life.
As half of the world's population is living
in Asia, recognizing and giving credit to
those who can identify the innermost desires
and needs of the Asian people, enable us
to create repeat success. With the enormous
market potential of the East many companies
have begun to develop a keen eye for design
to help meet the cultural and practical
needs of the people living in this region.
A panel of overseas and local judges of
international standing will be selecting
from hundreds of nominations and eventually
grant up to 10 most outstanding Design for
Asia Awards. The award will cover areas
from products, interiors, apparel to communication
designs that have been serving the Asian
community well. In addition to the Design
for Asia Award, up to 5 Outstanding China
Designs will be selected to acknowledge
good design practice in China. These designs
are not mutually exclusive.
| Judging
Criteria |
 |
To
recognize companies who have created
Good Designs for the environment we
live in. |
|
To recognize
good designs, in areas of products,
interiors, apparels and communication
designs that are commercially successful
in one or more Asian markets. |
|
To recognize
Designs that have a positive impact
on Asian lifestyle |
| |
|
| |
 Panel
of Judges |
|
|
Victor
Lo
Chairman of Judging
Panel
(Hong Kong) |
Chairman
of the Board of Governors
Hong Kong Design Centre
|
|
|
Julia
Chiu
(Japan) |
Director
of Global Communications
International Design
Center Nagoya |
|
| |
Kan
Tai-keung
(Hong Kong) |
Director
of Kan & Lau Design
Consultant |
|
| |
Kun-pyo
Lee
(Korea) |
Head
of the Department
of Industrial Design
Korea Advanced Institute
of Science & Technology,
Korea |
|
| |
Apex
Lin
(Taiwan)
Design Associations |
Professor
of National Taiwan
Normal University
|
| Treasurer
of International Council
of Graphic |
| Jury
for 2008 Beijing Olympic
Game Logo Competition,
Beijing, China |
|
| |
Liu
Guan-zhong
(China) |
Professor
of Department of Industrial
Design
Academy of Arts &
Design, Tsinghua University,
Beijing, China |
|
| |
Andrew
Summers
(UK) |
Former
Chief Executive of
Design Council, UK |
|
| |
Vivienne
Tam
(US/HK) |
Fashion
Designer |
|
| |
Sohrab
Vossoughi
(US) |
Founder
and President, Ziba
Design |
|
|
|
| |
|
| The award
presentation ceremony will take place
on 8 December, in the form of a gala
dinner. An exhibition featuring the
winning design will also be on display
as part of Design Fair from 6 to 9 December. |
| |
|
|
